We've been loyal Verizon Wireless customers for many years. We were GTE Wireless customers back in the day before the name change. But my wife has been wanting an iPhone for many months. She's enamored with the tight integration of the applications and the hardware. She's also a Mac user for the same reason. She finds the huge variety of vendors and configuration options on the PC overwhelming. The Mac simplifies things by limiting the choices. I can understand how she feels. I've been doing Windows development on a MacBook Pro for a few months and I have to say that the OS X experience is comfortable to me now. I still love Windows but running it in a virtual machine on my Mac gives me the best of both worlds.
My wife's business is doing well so she decided to get an iPhone today and make it a pure business expense going forward. She's in love with her iPhone and I'm happy for her. But it irks me that she had to choose AT&T Wireless to be able to switch over to the platform she really wanted. Verizon Wireless has great customer service and their network coverage is just phenomenal. We live in the wilderness between Richmond and Charlottesville, Virginia and wireless Internet service is all we can get out here. Even in the boondocks Verizon's coverage is rock solid: five bars. AT&T Wireless's coverage is OK where we live but not nearly as strong. I like to reward those companies that earn my trust and respect by remaining loyal to them. Just tonight I was trying to solve an issue with an EVDO card that I purchased on EBay and the Verizon Wireless support team was nothing short of amazing in their response to help me. A few months ago something weird happened with the wireless tower near my home and the I got routed to engineers in Dallas who were diagnosing the problem live while I listened. Within an hour a Verizon Wireless truck was on the scene at the local tower. And when they had fixed the problem the engineers in Dallas called me back and had me test the fixes before the workers were allowed to leave the tower. I was simply blown away by the quality of the response. You just don't get that kind of customer service from most companies these days. So you can imagine that I'd have been much happier if we could have added my wife's iPhone to our Verizon Wireless account. AT&T Wireless's service and support may also be wonderful. But Verizon Wireless has earned my respect and I like to be loyal to their brand.
The same goes for Google's Android-based G1 phone operating only on the T-Mobile network. I'd love to try the G1 but the T-Mobile signal where I live is just awful. Until the G1 is available on a more functional network, it's just unavailable to me. Are we so primitive in our networking prowess in 2009 that we have to restrict devices to specific carrier networks? A TCP stack is a TCP stack, right? Building a TCP stack that can use EVDO or EDGE interchangeably shouldn't be a big deal. So is it just that by limiting the carrier choices Apple and Google can better drive consumers through the channels where they can exert more control over features and configuration? The latter is the real driver behind the limitations, I'm sure. Apple is the master of limiting choices to limit complexity after all. I'm also sure that by single sourcing a device as sexy as the iPhone through one carrier, Apple has sweetened it's margins nicely, too.
I shouldn't be complaining, I suppose. I'm all for the freedom of businesses to make the choices that make them as successful as they can be. If it helps AT&T Wireless's, Apple's, T-Mobile's and Google's bottom lines to be proprietary then I honor their proprietary-ness. But consumers like me also place a high value on choice, too. I'm looking forward to the day when any computing or telephony device purchased anywhere in the world will work on any network, anywhere in the world. One network for all. Is my dream fallacious? Perhaps. What's your techno dream?